Mobile operators play an important role in the IoT ecosystem. Operators have been promoting smart home services for a few years now, but have mostly failed to obtain market penetration leading to termination of several services. According to a report, very few operators such as Telstra, Vodafone and Verizon have reported IoT earnings, making up to 2% of their total revenue.
By building on their strong connectivity platform base, operators are attempting to serve new roles to gain additional value streams in the broader IoT environment and ecosystem. Operators can help develop the global IoT industry due to their unique positioning in the connectivity sector. They can utilize their existing local presence, relationships, sales teams, service engineers, management services, product development, and other professional service capabilities to expand. Despite having an added advantage in the market, the foundation for a value-added IoT smart home solution for mobile operators revolves around customer engagement including acquisition and retention and requires an innovative approach to IoT and digital services business.
The IoT Platform in the Present Era:
IoT platforms are still in their infancy using fundamental technologies and architectures and cannot solve the most significant problem of scalability. In order to generate value from the Internet of Things (IoT), there is a vital demand to have a platform for creating and managing applications, running analytics, and storing and securing data. RPMAconnect by RPMAnetworks is a multi-layer technology platform that enables straightforward provisioning, management, and automation of connected devices. Additionally, RPMAnetworks has an excellent product portfolio for Smart Home Automation that is tested and delivers amazing IoT marketing narratives about what their products can do and achieve. The number of developers funding the market of IoT technology over the past five years is truly astounding. Suppliers of IT solutions and wireless carriers have compounded the uncertainty by providing several IoT products for “network,” “gateway,” and “software,” etc.
Operators Fail to Meet Expectations:
For operators to survive in the market, they have to use their most vital asset i.e., their connectivity infrastructure. However, this infrastructure needs to build upon a comprehensive and scalable platform to be effective. Mobile operators lack the proper mindset and marketing strategies, which need to be adopted.
When it comes to an average customer, familiarity with the platform is lacking. “Home automation” at present is more viable to tech geeks who understand how to use the products and can easily set it up as compared to laymen who aren’t very familiar with the Smart Home configuration mechanism. Most of the mobile operators are failing because their customers are not fully aware of the products offered. There is slow consumer adoption since most people do not know what these goods are and what they are doing.
The question for operators is: which of these things is most important to my consumers; how do I explain it to my customers, how do I make it easier to set up and how can I accomplish this with distinction? Initiatives are needed on behalf of the service provider to inform the client, prepare their internal suppliers, engage in identifying the issues they are trying to solve for their clients, and market those solutions to their customers, etc. Smart Home is confusing and requires expenditure, learning, development, and investment.
Complex Strategy & Decisions Are Failing Operators:
While this may not be exclusive to service providers and mobile operators, though, large corporations are not always effective at group thinking. The decision to launch a new customer product typically requires coordination with sourcing, logistics, marketing, distribution, recruitment, customer care, etc. Most mobile operators entering the market, are challenged by increased competition, which further aggravates the problem. “How to penetrate the market and differentiate ourselves,” is the question and current dilemma. Now they start from scratch and try to figure it out where they can fit.
How RPMAnetworks can benefit mobile operators
With the rise in the competitive market of mobile operators, companies are striving to prosper. RPMAnetworks allows operators to expand and grow with a new stream of revenue as the demand for Smart Home will continue to rise in the future. Mobile operators can thrive on this opportunity to reduce costs and increase profitability.